Lauren Fernandez
Marketing Assistant

Lauren joined the National Office in 2008. She is the account executive for the Local Groups, assisting with their local PR efforts by generating media lists, brainstorming ideas for publicity and marketing, assisting with local test administration, and providing in-house PR counsel. She works with Catherine Barney to develop American Mensa’s marketing materials and coordinates use of the table-top display. She coordinates distribution of news releases, tracks press clippings, responds to media inquiries and keeps the standard press kit updated. She also assists with the execution of membership promotions, “grass roots” and social media campaigns.

She coordinates publicity for AML national events, including Mensa Testing Day, Mind Games and the Annual Gathering. She is the office lead on Mensa Testing Day, tracking advertising and group participation, developing a list of testing sites, and sending correspondence to all prospects. She coordinates press kit distribution, media lists and media pitches leading up to the Annual Gathering. She is also the moderator of the PR coordinators, Mind Games Attendees and Mensa Testing Day Planning elists.

Lauren earned a bachelor's degree in journalism/public relations from the University of North Texas, where her minor was in marketing. Before coming to Mensa, she was an assistant account executive at a public relations agency that represented healthcare and technology clients. She is a member of the Public Relations Society of America and a huge Green Bay Packers fan.

817/607-0060 ext. 5542
MarketingAsst at americanmensa.org