Catherine Barney
Marketing Director
Catherine joined the National Office staff in 2001. She fields an average of two proposals a week from companies, organizations and media looking to use the Mensa name. She develops working relationships with the media relations and community relations departments of national corporations to maximize publicity.
She also coordinates American Mensa’s national advertising campaigns. She oversees list sales and works with Mensa International’s book publisher, reviewing at least 12 new books each year and overseeing the licensing of more than 130 books. She develops and edits the Mensa columns in American Way and Scientific American Mind magazines. She reviews and approves each page of the Mensa Page-a-Day calendars, working two years in advance.
Catherine develops recruitment materials for use by Local Groups and is the staff liaison to American Mensa’s Licensing, Marketing, and Name and Logo Committees. She is also a national spokesperson for American Mensa and serves as staff liaison for the Gifted Children Program and moderates its elists.
For Mind Games®, Catherine recruits manufacturers, works with winners to get the Mensa Select® Seal on their packaging, and actively promotes the Mensa Select Seal as the "Good Housekeeping seal of approval" of board and card games.
817/607-0060 ext. 5541
MarketingDirector at americanmensa.org
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