2025-26 National Promotions Calendar
Leveraging discounts on the practice test, Local Group testing, and Prior Evidence review is a great way to grow your group’s prospect pool and convert fence-sitters to members through immediacy and additional financial incentive.
The national promotions calendar offers a 30,000-foot view of the year’s scheduled promotions to help your group plan and execute successful advertising campaigns.
| Run Date | Promotion | Overview |
|---|---|---|
| April | 10% off Private Testing | New-member incentives. |
| May 4-5 | Star Wars themed flash sales | Single-day sales on Practice Test ($5.40 on 5/4) and Private Test ($55 on 5/5) to generate candidates/leads. |
| June 1-15 | 50% off Mensa Practice Test | Promotion to generate candidate leads. |
| July 13 | Rubik’s Cube themed flash sale | Single-day sales offering 15% off on Private Testing to generate candidate leads. |
| Aug. 11-24 | 50% off Mensa Practice Test | Promotion to generate candidate leads. |
| September | Free PE Review (Quality & Join) |
Timely promotion to coincide with back-to-school season. |
| October | 50% off Local Group Testing and 10% off of Private Testing |
Half-price ($30) LG testing to promote nationwide during Mensa Membership Month. |
| November | Free PE Review (Qualify & Join) |
Annual promotion to incentivize joining. |
| Jan. 1-10 | 10% off Private Testing | New Year, New You. |
| Feb. 14 | Valentine Day theme flash sale | Single-day sales to generate candidate leads. |
| March | Free PE Review (Qualify & Join) |
Annual promotion to incentivize joining. |
| March 14 | Pi Day themed flash sale | Single-day sale: Mensa Practice Test at $3.14 to generate candidate leads. |
Note that there may be unplanned flash promotions throughout the year based on external causes and/or opportunities. All promotions are tentative based on unforeseen issues and/or strategic efforts. If any adjustments occur, you will be notified as soon as possible. Please do not share these promotions publicly until two weeks prior to start date of promotion. If you have questions, contact Charles Brown at charlesb@americanmensa.org.